About nichinichi

Hello!
We're nichinichi

We're a husband-and-wife team based in Singapore. We've always loved homewares, and along the way we've renovated three shop spaces and our own home!

Illustration of the wife sketching furniture plansIllustration of the husband showing a photo of our home
Our living room in Singapore with a leather sofa, solid wood shelving and bookcase
our home

Our name

What does nichinichi mean?

nichinichi comes from 日日 in Japanese. It's usually read as hibi (day by day), but we've taken a more playful approach by reading it the way the single character 日 (nichi) would be read.

Illustration of a woman waving with a question mark

What we believe

Three things we care about

01

To enrich every day

This is our mission. Furniture is more than just objects; it's what helps make a house a home. When you wake up surrounded by the people and things you love, you naturally feel happy. We hope every piece we sell makes your everyday life a little brighter and richer.

02

Furniture you can love for a lifetime

Solid wood furniture is built to last for decades, if not a lifetime. Instead of furniture that gets thrown out after a few years, we hope what you buy from us grows with you and your family.

We prefer timeless designs over passing trends, and many pieces are modular, so they adapt as your needs change.

03

Sharing what makes each piece special

The first pieces we chose are ones we use in our own home. Having lived with them, we know exactly what makes them useful and why we love them.

As our catalogue grows, we keep that spirit alive by getting to know every item well and telling you honestly what we like about it.

Come and see how our furniture lives in real homes

Browse the collection, or see how customers have styled their pieces.

Love, nichinichi